The Power Of Social Media

GROWING YOUR BUSINESS VIA SOCIAL MEDIA
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​‘Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.’
Lori Ruff, Brand, Social & Communications Strategist
 
3-billiion people worldwide use social media. That is 3-billion people who could hear your message and engage with you. The potential is huge and yet there are still businesses resisting social media, with reasons cited including lack of time, insufficient resources and lack of know-how. Hmm... In our opinion this is an area where time needs to made, resources found and know-how either developed or tapped into through an external agency. 
 
You may not like it (or indeed get it), but the use of social media is only going to grow. Ignore it, and you may well see your business diminish in direct correspondence. Still not convinced? Well, some persuasive facts have emerged in recent times, including:

• More people are said to follow brands than celebrities, meaning social media can help you to engage with as much as half the world’s population 
• Over half of all Instagram users claim that they discover brands, products and services via the platform 

• Positive word-of-mouth through social media shared results in between 20-50 percent purchasing decisions 

 
And there are many more reasons why you should be embracing social media for business. A generator for ideas, an observatory for trends and for having a nosey into what your competitors are up to, it is also the most cost-effective way of marketing and advertising. 
 
So if you are still actively resisting social media then we urge you to take a deep breath and dive in. Here at Rocket Sky we can act as your buoyancy aid. Come and chat to us here