While some admit to thinking an investment in expertise somehow draws attention to their own lack of knowledge, others view it as an expense that is always going to by trumped by higher priorities. But business analysts disagree. The general consensus of commerce professionals is that if you don’t have it and you need it, buy it. And quickly!
Rocket Sky’s Rachel Lord says:
“Accessing consultancy where you have knowledge gaps must be at the top of your budget. Professional advice, expertise and guidance in areas where you have limited skills will either free you up to focus on other areas of the business, and/or add to your professional skill set through tutoring and mentorship. Recognise consultancy as an investment rather than an expense and you will reap the benefits.”
And with small business owners most likely to be trying to be all things to all people within their own enterprise, the tendency to attempt to run every element of the business is a sore temptation. But, argues Rachel, if you are brilliant web designer or strategist, how realistic is it to expect yourself to be an overnight graduate in all things social media and marketing?
Expensive mistakes are the last thing that anyone wants rocking the boat in business. Trying to deal with specifics that challenge your capabilities is often a false economy, so use your time profitably on areas that you know and understand and bring in expert support elsewhere. Ultimately, paying for sound advice can save you money in the long term.
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